Road to Devcon 8 - Marketing Plan

Communication Philosophy

Every email must serve one clear purpose.

• Educate the builder.
• Reduce friction before they begin.
• Encourage consistent participation.
• Recognize progress publicly.
• Build excitement for the next challenge.

Lifecycle Overview

Registration
        │
Welcome & Onboarding
        │
Preparation
        │
Weekly Build Cycle (Repeated 11 Times)
        │
Progress & Recognition
        │
Final Championship Weekend
        │
Devcon 8

Communication Flow

Email 1 — Immediately after registration

Purpose

Welcome builders into the program.

Content

Explain the vision behind Road to Devcon, why Ethereum turning eleven years matters, how Build Battles work, what they should expect over the next eleven weeks, and how the leaderboard functions.

Primary CTA

Join Telegram, explore Loops House.